![]() Global revenue from in-app purchases hit $120 billion in 2019 * and total revenue for 2020 is projected to be almost double that amount. ![]() The most popular free-to-play monetization strategy is in-app purchases. So the question becomes: if the only way to attract mobile gamers is with free content, how do free games make money ? Revenue Models for Monetizing Free Mobile Game Apps 1. Keeping and converting mobile gamers continues to be a major challenge for game developers and marketers. * Mobile users are notoriously difficult to convert into paying customers, and a low barrier for entry is also a low barrier to exit. The bad news? Only 38% of mobile gamers pay for games. * Turns out, a global pandemic can end up being a pretty good incentive for people to reach for their phones and find some new entertainment. ![]() Do you want the good news or the bad news first? Good news it is! 2.6 billion people played mobile games in 2020, and mobile games saw 13.3% revenue growth this year. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |